Principles of Pervasive Retail Application Design

The Principles of Pervasive Retail Application Design

Design Smart Applications for Smart Retail Environments

The findings presented on this site identify fundamental principles for designing applications for computationally-enhanced retail environments. These principles are distilled from over two hundred research studies and papers on pervasive technology, human-computer interaction, ubiquitous computing, retail strategy, inclusive design, and related fields.

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These principles were the product of a structured review and analysis of more than 200 research studies, papers, and journal articles. The process of defining the principles and guidelines followed four high-level steps: Define, Identify, Analyze, Interpret.


Defined the scope of the project to research related to retail strategy, pervasive / ubiquitous computing, inclusive design, embodied interaction, proxemic interaction, assistive technology, natural & tangible user interface (NUI/TUI), gestural interfaces, in-store tech, & pervasive retail, among others.


Identified approximately 500 documents that fit the research definition. Eliminated approximately 300 papers after reviewing the more detailed descriptions and abstracts of each document.


Conducted a structured review of the remaining 200 documents. Documented major findings and data points.


Synthesized the trends into actionable principles and guidelines to be used as design constraints, heuristics, and general inspiration. References to documents leveraged for each principle are provided in context.

© 2014 - Jonathan Morgan | @promorock | LinkedIn